Lead Marketing

TL;DR:

Bonx is a VC-backed SaaS startup revolutionizing the ERP market. We are hiring one of our first key employees, a Founding Marketing Lead, who will be responsible for massively scaling our marketing engine. You’ll be in charge of building a best-in-class marketing foundation, across content, demand generation, community, and brand.

📍 Great Location: Paris, in our offices in the Marais (75003).
💶 Salary: 85 to 95k fixed + variable + BSPCE
📑 Contract Type: Full-time, benefits per the SYNTEC collective agreement.
👏 Reporting Line: Co-founder & CEO (Alexandre).

About Bonx and Our Mission:

Founded by Alexandre Barroux (CEO) and Rémi Bèges (CTO), Bonx aims to disrupt a 50-year-old ERP market dominated by legacy players. ERPs are critical software for manufacturing companies, yet they are notoriously difficult to implement and use. Across Europe, 2.5 million SMEs are underserved by outdated ERP solutions or choose not to adopt them due to complexity. Same in the USA.

Bonx, established two years ago within OSS Ventures, has developed the first no-code, AI-driven industrial ERP. Our clients have implemented Bonx 10 times faster than traditional ERPs and continuously evolve their interfaces independently.

We aim to become the European leader in industrial ERPs within 5 years, and the global leader within 8–10 years. To support this ambitious growth, we are seeking a Founding Marketing Lead to join our dynamic team.

About the Role:

This is a founding marketing role, working directly with the CEO and the leadership team. You will act as the fuel to our growth engine, generating awareness, building community, and creating trust at scale. You’ll play a key part in building a world-class marketing motion at Bonx.

Your primary responsibilities include:

● Co-building and executing Bonx’s content, community, and demand generation strategy.
● Driving brand awareness and positioning to make Bonx the reference ERP for industrial SMEs.
● Creating marketing assets that resonate deeply with our ICP (founders, CEOs, COOs of manufacturers).
● Collaborating with the sales team to ensure marketing and sales are perfectly aligned.
● Analyzing and improving campaign effectiveness based on data and feedback.
● Informing and enriching the CRM with marketing-driven lead data.
● Building scalable, efficient marketing processes and automations.

What We Offer:

● A Real Career Accelerator: Join a top-tier SaaS team and build your marketing career the right way.
● Uniquely Ambitious Project: Join one of the most promising Industry 4.0 startups in Europe, backed by world-class investors (Lakestar, Dynamo Ventures, OSS Ventures, Kima Ventures…).
● Inspiring Clients: Engage with innovative and ambitious industrial entrepreneurs.
● A Culture of Fun and Excellence: We aim to be the best in the ERP world – not only in performance but also in the energy and joy we bring to work every day.
● Growth Potential: This role is a stepping stone to future marketing leadership roles within Bonx.
● Global Reach: You’ll be part of a team impacting manufacturing SMEs in France, Europe, and the USA.

You’re a Great Fit If You Have:

● 4–8 years of marketing experience in B2B SaaS, with outstanding results.
● High energy: you bring momentum, creativity, and drive to the team.
● Strong ambition and hunger to learn fast in a demanding environment.
● Demonstrated excellence in content creation, community building, or demand generation.
● A desire to discover and experience what it’s like to work at an early-stage startup.
● Fluent in French & English.
● You are an “idea” person, you come up all the time with creative ideas to make the business known.
● You obsess with promoting the business. 

This Role Is Not for You If:

● You’re not proactive and energetic — we need someone who makes things happen.
● You’re not looking for a challenge — this is a fast-paced, ambitious environment.
● You don't have an entrepreneurial profile: self-taught, autonomous, dynamic.
● You’re not excited by the idea of building huge things from scratch.
● You’re not comfortable working in French and English (our team has been international from day one).

Recruitment Process:

1. Introductory Interview: A 30-minute chat with Alex (CEO) to discuss your motivations and answer any questions.
   

2. Experience Interview: Deep dive into your experiences with Alex (CEO) (1 hour).
   

3. Technical Interview: A deep dive into your marketing skills and a case study with Tom (Senior Freelance Marketing ) (1 hour).
   

4. Culture Fit: Meet our CTO, Rémi.
   

5. Reference Check: We’ll reach out to your previous employers for feedback.